Media literacy has been for a long time associated to schools and their needs to incorporate materials that deal with popular culture and the tastes and preferences of students. BNHRE sees media literacy as an educational process that is enhancing citizenship and human rights values, inside the school as well as in informal and non-formal educational settings. We consider media literacy not just part of human rights education, but also as a tool for sustainability, as it can potentially insert citizens and mostly young people in the kind of workforce that is expected.

in the Information Society, as framed within the international consensus set by the World Summit on Information Society (2003-2005) or, alternatively, in Knowledge Societies, as framed by Unesco and civil society actors during that same process.

The proliferation of mass media and new technologies has brought about decisive changes in human communication processes and behaviour. Media Literacy aims to empower citizens by providing them with the competencies (knowledge and skills and attitude) necessary to engage with traditional media and new technologies.  It includes the following elements or learning outcomes:

  • Understand the role and functions of media in democratic societies;
  • Understand the condition under which media can fulfil their functions;
  • Critically evaluate media content;
  • Engage with media for self-expression and democratic participation; and
  • Review skills (including ICTs skills) needed to produce user-generated content.

Access to quality media and information content and participation in media and communication networks are necessary to realise Article 19 of the Universal Declaration of Human Rights. This underpin all other rights.

UNESCO enhanced media literacy, founding the Grünwald Declaration of 1982 which recognises the need for political and educational systems to promote citizens’ critical understanding of “the phenomena of communication.

In light of globalisation and the explosion of ICTs, the Grünwald Declaration was reaffirmed at the international level by experts (information, communication and media), education policy-makers, teachers and researchers, NGO representatives and media professionals from all the regions of the world who met in Paris, in 2007. The deliberations of this two-day meeting gave birth to the UNESCO Paris Agenda - Twelve Recommendation for Media Education (Media and Information Literacy (MIL).

Our BNHRE Center for Media Literacy works on promoting Media Literacy as a human right. 

A rights-based approach is pursued to define Media and Information Literacy (MIL) in general, and Digital Media and Information Literacy (DMIL) in particular.